GM

Braze · Growth

Global Integrated Campaign Manager

São Paulo /Not Specified

Role read

A quick read on what this posting appears to emphasize, based on the employer description and role fields.

This appears to be a general growth marketing role at Braze, with lifecycle, email, or CRM and marketing ops and analytics.

Worth noticing

  • Lifecycle / email / CRM

    … org, including Content, Events, PR, Product Marketing, Brand, Lifecycle …

    Retention and reactivation programs are core here.

  • Marketing ops / analytics

    … the marketing org, including Content, Events, PR, Product Marketing, Brand, Lifecycle, Digital Marketing, and Marketing Operations …

    Systems ownership and reporting usually anchor this work.

  • Braze

    At Braze …

  • Pipeline

    … marketing initiatives that drive new business and upsell pipeline …

  • Reporting & forecasting

    … driving growth for the overall business Provide regular reporting to key stakeholders with recommendations for optimization …

Company
Braze
Location
São Paulo
Work mode
Onsite
Seniority
Lead
Posted
May 21, 2026

Where this comes from

Signals found in the posting

Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.

Channels mentioned

  1. Lifecycle / email / CRMfrom posting
    … org, including Content, Events, PR, Product Marketing, Brand, Lifecycle …

    Why it matters here: Retention and reactivation programs are core here.

  2. Marketing ops / analyticsfrom posting
    … the marketing org, including Content, Events, PR, Product Marketing, Brand, Lifecycle, Digital Marketing, and Marketing Operations …

    Why it matters here: Systems ownership and reporting usually anchor this work.

Tools mentioned

  1. Brazefrom posting
    At Braze …

Success metrics mentioned

  1. Pipelinefrom posting
    … marketing initiatives that drive new business and upsell pipeline …
  2. Reporting & forecastingfrom posting
    … driving growth for the overall business Provide regular reporting to key stakeholders with recommendations for optimization …

Cross-functional partners mentioned

  1. Salesfrom posting
    … strategy and execution for high-priority marketing campaigns, including industry, competitive, and product launches Collaborate with Sales …

Use this posting to prepare

Three short reads before you apply.

Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.

Step 1

Resume keywords to notice

Terms in the actual posting. Use these only where they match your real experience.

Role focus
  • Lifecycle
  • Demand generation
  • Marketing operations
  • Product marketing
Channels
  • Lifecycle
Tools
  • Braze
Metrics
  • Pipeline
Responsibilities
  • Partner with sales
Cross-functional partners
  • Sales

Step 2

Questions to ask

Worth raising before applying or in the first recruiter conversation.

  1. 01Which channels own the largest part of the growth or pipeline target today?

    Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.

  2. 02Which systems and attribution models are considered the source of truth?

    Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.

  3. 03How is the relationship between paid acquisition and lifecycle structured?

    Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.

  4. 04How are retention, activation, and reactivating-lapsed accounts measured?

    Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.

  5. 05How is the ICP / persona work structured between product marketing and sales?

    Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.

Step 3

Angles to consider

Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.

  1. Angle 01

    Lifecycle / CRM angle

    If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact

    Why we suggest this: posting mentions lifecycle / email / crm.

  2. Angle 02

    Marketing ops angle

    If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards

    Why we suggest this: posting mentions marketing ops / analytics.

  3. Angle 03

    Analytics / reporting angle

    If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy

    Why we suggest this: posting mentions reporting & forecasting.

Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.

Braze

Other roles at this company

Braze has 3 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.

Live roles
3 live roles
Role categories
1 category
See all live roles at Braze

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU’LL DO

As a Global Marketing Manager, you will be responsible for building and executing integrated marketing initiatives that drive new business and upsell pipeline. You will work closely with the Director of Integrated Campaigns to develop global multi-channel campaigns, including anchor, brand, product, and competitor campaigns. 

The ideal candidate is a motivated self-starter who can transform ideas into actionable plans and consistently identify opportunities to add value to our initiatives. You thrive in a fast-paced environment and enjoy collaboration.

In this role, you will: 

  • Own the strategy and execution for high-priority marketing campaigns, including industry, competitive, and product launches
  • Collaborate with Sales, BDR, and partner teams to build programs that resonate with prospects and customers
  • Work closely with regional marketing and localization teams on local adaptations of global campaigns
  • Understand the impact of your programs on the full marketing funnel; set and achieve goals that align with driving growth for the overall business
  • Provide regular reporting to key stakeholders with recommendations for optimization
  • Build strong partnerships with teams across the marketing org, including Content, Events, PR, Product Marketing, Brand, Lifecycle, Digital Marketing, and Marketing Operations. They will be your key partners as you build and execute global campaigns

WHO YOU ARE

  • 4+ years of experience in demand generation/marketing, with a preference for those with SaaS experience
  • Excellent communication and organizational skills
  • Ability to manage multiple projects simultaneously and adapt to a dynamic, fast-paced environment
  • Curious about new ways to improve our digital channel productivity, stakeholder engagement efficiency, business process improvement, and user experience ROI
  • Demonstrated critical thinking and decision-making skills to navigate obstacles and resolve issues promptly

#LI-Hybrid

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
  • A curated in-office employee experience, designed to foster community, team connections, and innovation
  • Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching 
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.

The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026. Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. 

The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

Apply before July 20, 2026.