Checkr · Marketing
Senior Field Marketing Manager
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
This appears to be a field marketing role at Checkr, with lifecycle, email, or CRM, website or CRO, and partner or field marketing.
Worth noticing
Lifecycle / email / CRM
“… CRM …”
Retention and reactivation programs are core here.
Website / CRO
“… more information on our compensation philosophy, see our website . On-target Earnings OR Base Salary range …”
Experimentation cadence and on-site conversion live here.
Partner / field marketing
“… team/role Are you ready to take your field marketing skills to the next level? Join our …”
Partner-sourced leads and event programs are core here.
Community / social
“… leadership and business priority messaging into events, craft compelling event promotion materials across email, social media …”
Brand channels and community activation live here.
Marketo
“… and drive program improvements Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
- Company
- Checkr
- Location
- Denver, Colorado, United States; San Francisco, California, United States
- Work mode
- Onsite
- Seniority
- Senior
- Posted
- June 17, 2026
- Apply
- Open employer site
Where this comes from
Signals found in the posting
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
- Lifecycle / email / CRMfrom posting
… CRM …
Why it matters here: Retention and reactivation programs are core here.
- Website / CROfrom posting
… more information on our compensation philosophy, see our website . On-target Earnings OR Base Salary range …
Why it matters here: Experimentation cadence and on-site conversion live here.
- Partner / field marketingfrom posting
… team/role Are you ready to take your field marketing skills to the next level? Join our …
Why it matters here: Partner-sourced leads and event programs are core here.
- Community / socialfrom posting
… leadership and business priority messaging into events, craft compelling event promotion materials across email, social media …
Why it matters here: Brand channels and community activation live here.
Tools mentioned
- Marketofrom posting
… and drive program improvements Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite …
- Salesforcefrom posting
… develop strategy and drive program improvements Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and …
Success metrics mentioned
- Pipelinefrom posting
… execution. Your role will be pivotal in driving pipeline and revenue growth for Upmarket segments. If …
- Revenuefrom posting
… role will be pivotal in driving pipeline and revenue growth for Upmarket segments. If you’re a …
- Reporting & forecastingfrom posting
… follow-up communications. Data-Driven Approach : Own measurement and reporting against established KPIs, conduct post-event performance analysis, …
Responsibility patterns called out
- Own end-to-end campaign executionfrom posting
… associations, and communities. Program Ownership & Execution: Own end-to-end delivery of field marketing programs, including creative …
Use this posting to prepare
Three short reads before you apply.
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Resume keywords to notice
Terms in the actual posting. Use these only where they match your real experience.
- CRM
- Product marketing
- Field marketing
- Salesforce
- Pipeline
- Revenue
- Partner with sales
- Work with product
- Sales
- Product
Step 2
Questions to ask
Worth raising before applying or in the first recruiter conversation.
01Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Angles to consider
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Angle 03
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions partner / field marketing.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Checkr
Other roles at this company
Checkr has 3 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
- Live roles
- 3 live roles
- Role categories
- 1 category
Other live roles
Original employer description
The posting as the employer wrote it
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Checkr
Checkr is building the data platform to power safe and fair decisions. Over 140,000 companies and millions of people rely on Checkr for AI verification in the moments that matter most: getting a new job, a new place to live, a car ride, childcare, even a date. Customers include Uber, Pennymac, Airbnb, Doordash, Amazon, and Anthropic.
We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company.
About the team/role
Are you ready to take your field marketing skills to the next level? Join our dynamic Checkr Marketing team and lead the charge in shaping our event strategy and execution. Your role will be pivotal in driving pipeline and revenue growth for Upmarket segments. If you’re a strategic thinker, a hands-on executor, and a collaborator at heart, we want to hear from you. Join us and be part of an exciting journey to build a data platform that powers safe and fair decisions.
What you’ll do
- Event Strategy and Execution: Develop and execute a strategic annual event plan in collaboration with the wider Field Marketing Team to fuel pipeline and revenue growth, focusing on key industry and partner events, associations, and communities.
- Program Ownership & Execution: Own end-to-end delivery of field marketing programs, including creative strategy, logistics, onsite management, internal communications, sales enablement, and integrated promotional plans before, during, and after events to ensure seamless execution and measurable impact.
- Stakeholder Engagement: Collaborate closely with sales, partner and marketing teams to integrate events into the Go-To-Market strategy and build strong relationships with industry partners, associations, and event organizers to secure strategic event participation and sponsorship opportunities.
- Event Messaging: Partner with product marketing, leadership, and subject matter experts to integrate thought leadership and business priority messaging into events, craft compelling event promotion materials across email, social media, OOH promotions, and landing pages, and post-event follow-up communications.
- Data-Driven Approach: Own measurement and reporting against established KPIs, conduct post-event performance analysis, and translate insights into clear recommendations to optimize event strategy, execution, and ROI.
- Budget Management: Efficiently manage the event budget, track expenses, and maximize ROI for each event.
- Team Collaboration: Lead and inspire cross-functional teams, fostering a collaborative work environment to achieve event goals and objectives.
- Innovation: Pilot new event types, formats and vendors across physical and virtual events to maximize the impact and achieve business objectives.
- An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.
What you bring
- 6+ years of experience in field marketing in the B2B SaaS space
- Ability to work strategically and execute hands-on
- Experience managing various event types, engaging decision-makers and executives
- Proven record for building effective sales, partner and marketing relationships
- Courage to take the initiative, pilot, and evaluate new program types
- Experience using data and metrics to develop strategy and drive program improvements
- Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite
- Experience in leveraging AI to optimize various stages of an event
- Willingness to travel up to 30% of the time
Pay Transparency Disclosure
We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.
On-target Earnings OR Base Salary range (San Francisco, CA)$148,000—$174,000 USDOn-target Earnings OR Base Salary range (Denver, CO)$125,000—$147,000 USDWhat We Offer
- A fast-paced and collaborative environment
- Learning and development allowance
- Competitive cash and equity compensation, and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend
At Checkr, we believe an in office work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO; San Francisco, CA; Nashville, TN; and Santiago, Chile. Individuals are expected to work from the office 3+ days a week. In-office perks are provided, such as lunch five times a week, a commuter stipend, and an abundance of snacks and beverages. A relocation stipend may be available for those willing to relocate to a Checkr hub location.
Equal Employment Opportunities at Checkr
Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.
Applicant Privacy Policy
If you are a California resident or are located in Alberta or British Columbia, our Applicant Privacy Policy applies to our collection and processing of your personal information when you apply for a role with us or otherwise participate in our recruitment process.
*Legitimate Checkr emails will always include our official domain name after the @ symbol (e.g., name@checkr.com or name@ext.checkr.com).
Apply before July 20, 2026.