Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
This appears to be a social media marketing role at Airtable, with paid social and community or social.
Worth noticing
Paid social
“… brand trust. Collaborate with performance marketing on paid social media to support traffic and conversion goals. …”
Creative iteration speed and channel-level attribution matter here.
Community / social
“… gets done. We're looking for a Senior Social Media Manager to architect Airtable's social presence across …”
Brand channels and community activation live here.
Google Analytics
“… (e.g., Hootsuite, Sprout Social, Later) and analytics platforms (e.g., Meta Business Suite, LinkedIn Insights, Google Analytics …”
A/B testing
“… drive ongoing content optimization and strategic refinement. A/B test content formats, posting times, and engagement tactics …”
Own end-to-end campaign execution
“… to platform context. Own the social content calendar end-to-end …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
- Company
- Airtable
- Location
- Remote - US
- Work mode
- Remote
- Seniority
- Senior
- Posted
- June 4, 2026
- Apply
- Open employer site
Where this comes from
Signals found in the posting
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
- Paid socialfrom posting
… brand trust. Collaborate with performance marketing on paid social media to support traffic and conversion goals. …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
- Community / socialfrom posting
… gets done. We're looking for a Senior Social Media Manager to architect Airtable's social presence across …
Why it matters here: Brand channels and community activation live here.
Tools mentioned
- Google Analyticsfrom posting
… (e.g., Hootsuite, Sprout Social, Later) and analytics platforms (e.g., Meta Business Suite, LinkedIn Insights, Google Analytics …
Success metrics mentioned
- A/B testingfrom posting
… drive ongoing content optimization and strategic refinement. A/B test content formats, posting times, and engagement tactics …
Responsibility patterns called out
- Own end-to-end campaign executionfrom posting
… to platform context. Own the social content calendar end-to-end …
Use this posting to prepare
Three short reads before you apply.
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Resume keywords to notice
Terms in the actual posting. Use these only where they match your real experience.
- Performance marketing
- Paid social
- Google Analytics
- A/B testing
Step 2
Questions to ask
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
Step 3
Angles to consider
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid social.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Airtable
Other roles at this company
Beyond this listing, Airtable doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
- Live roles
- 1 live role
- Role categories
- 0 categories
Original employer description
The posting as the employer wrote it
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.
We're looking for a Senior Social Media Manager to architect Airtable's social presence across LinkedIn, Instagram, TikTok, and X, and build out the program with real intention. This role calls for someone who can build an overarching social strategy with distinct, channel-specific approaches that reflect how audiences actually behave on each platform. You're inheriting a program with momentum, and your job is to take it further.
The ideal candidate thinks like a journalist with a beat, is proactive in their social media approach, and is a self starter and does their best work without much direction. You’ll also utilize AI to optimize workflows and get strong outputs from them.
You'll work closely with Brand, PMM, Content, and Events to keep social connected to everything happening at Airtable -- product launches, campaigns, live events, and cultural moments.
What you'll do
Strategy Architecture
- Design and own an overarching social media strategy with a clear point of view, and develop channel-specific approaches that reflect the distinct dynamics of LinkedIn, X, TikTok, YouTube, Reddit, and emerging platforms.
- Define the strategic framework that governs content priorities, platform investment, voice, and cadence across channels and evolve it as the landscape shifts.
- Build and iterate on AI-powered workflows that reduce time spent on repetitive tasks, freeing up more bandwidth for high-leverage strategic and creative work.
- Treat AI fluency as a strategic advantage, staying current on how the tools themselves are evolving and factoring that into how Airtable shows up in the AI conversation on social.
- Write platform-native copy that earns engagement and sounds like a human wrote it.
- Stay ahead of AI and tech trends not as a passive observer, but as someone who synthesizes what's happening and translates it into differentiated, timely social narratives.
- Finds insights from analytics, emerging trends, or from internal teams and turn them into always-on content pillars on social.
- Identify and monitor KPIs and success metrics per platform, and use them to sharpen strategy over time.
- Collaborate with Marketing, Creative, Events and agency partners to build cohesive narratives that are adapted for each channel.
Execution & Content Creation
- Proactively develop and refine agentic AI workflows to streamline the social workstream. Build and manage agents that assist with content research, drafting, performance monitoring, and more.
- Plan, create, schedule, and publish high-quality content (copy, video, images, stories, reels) across all social channels, maintaining brand voice while tailoring to platform context.
- Own the social content calendar end-to-end, ensuring posts are timely, relevant, and on-brand.
- Exceptional copywriter with high attention to detail.
- Show up on camera as a confident, natural talent and a representative of Airtable— whether for short-form video, demos, commentary, or thought leadership content.
- Engage actively with followers, respond to comments and DMs, and moderate conversations to build community and brand trust.
- Collaborate with performance marketing on paid social media to support traffic and conversion goals.
Analytics & Optimization
- Track, analyze, and report on key performance metrics weekly and monthly.
- Use data to drive ongoing content optimization and strategic refinement.
- A/B test content formats, posting times, and engagement tactics to improve performance.
Who you are
- 5–7 years of professional experience in social media marketing, ideally in a fast-paced, high-growth B2B or tech environment.
- A proven strategy builder — you've developed overarching social strategies with differentiated, channel-specific approaches, not just managed a content calendar.
- A genuine student of your space: you track industry shifts, competitors, and cultural moments the way a journalist covers a beat — proactively, consistently, and with a point of view.
- Deeply curious about and experimental with AI. You not only follow what's happening, but are building and experimenting constantly, and incorporate AI tools (e.g., ChatGPT, Midjourney, Descript) into your workflow in ways that sharpen your output.
- Comfortable and confident on camera — you can present ideas, narrate content, or be the face of a campaign without needing a production team to make it work.
- Strong copywriting, visual storytelling, and content production skills across formats.
- Proficient in social media management tools (e.g., Hootsuite, Sprout Social, Later) and analytics platforms (e.g., Meta Business Suite, LinkedIn Insights, Google Analytics).
- Excellent organizational and communication skills; able to manage multiple workstreams without losing strategic clarity.
What we offer
- Duration: 12-month contract
- Start Date: ASAP
- Work Schedule: 40 hr / week
- Location: Remote (United States)
Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant.
VEVRAA-Federal Contractor
If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.
#LI-Remote
Compensation awarded to successful candidates will vary based on their work location, relevant skills and experience.
For all work locations including remote, the hourly rate for this role is:$100—$120 USDPlease see our Privacy Notice for details regarding Airtable’s collection and use of personal data relating to the application and recruitment process by clicking here.
For applicants that live in or have a link to Australia, please see this Privacy Collection Statement for details regarding Airtable's collection and use of personal data relating to the application and recruitment process.
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All official Airtable communication will come from an @airtable.com email address. We will never ask you to share sensitive information or purchase equipment during the hiring process. If in doubt, contact us at hr@airtable.com. Learn more about avoiding job scams here.
Apply before July 19, 2026.